JOURNAL KOPERASI DAN MANAJEMEN

STRATEGI PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA BAGI GENERASI MILLENIAL

WIWIT SETYO WARDANI, ALFIRA ROSADIANA — Tue, 01 Apr 2025 00:00:00 +0700

Purpose – The purpose of a human resource management development strategy for Millennials is to attract, retain, and motivate this key demographic. This involves tailoring HR practices to align with their values, expectations, and work styles, fostering a positive and engaging work environment, and providing opportunities for growth, development, and meaningful contributions. Ultimately, a well-defined strategy ensures a highly productive and committed Millennial workforce that drives organizational success.

Design/methodology/approach – This research employs a qualitative approach, utilizing in-depth interviews and document analysis to explore effective Human Resource Management (HRM) strategies for engaging and retaining millennial employees. The study focuses on identifying key factors influencing millennial work preferences and subsequently proposing a tailored HRM framework designed to enhance their job satisfaction, productivity, and overall contribution to the organization.

Findings – The study reveals key strategies for developing human resource management practices that effectively engage and retain Millennial employees. Findings emphasize the importance of personalized development opportunities, technology-driven communication, flexible work arrangements, and a strong focus on purpose and values alignment to foster a motivated and productive Millennial workforce.

Research limitations/implications – This research, focusing on HRM development strategies for millennial employees, is limited by its single-industry scope and geographical specificity, potentially impacting the generalizability of findings. Future research should explore cross-industry comparisons and diverse regional contexts to validate and expand upon these strategies. Furthermore, longitudinal studies could assess the long-term effectiveness of the proposed HRM interventions on millennial engagement and organizational performance, offering more robust and actionable implications for practitioners.

Originality/value – This paper examines strategies for developing human resource management (HRM) practices tailored to the needs and values of the Millennial generation. Its originality lies in synthesizing contemporary HRM trends with the specific characteristics of Millennials, offering practical recommendations for attracting, retaining, and motivating this crucial workforce segment. The value of this research lies in providing actionable insights for organizations seeking to optimize their HRM practices for enhanced performance and competitiveness in a Millennial-dominated labor market.

OPTIMALISASI KEGIATAN ORAGANISASI UNTUK MENINGKATKAN EFEKTIFITAS DALAM KELOMPOK KERJA

LELY FITRI MARDIANA, AGUS WIASTONO — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

The purpose is to optimize organizational activities to enhance effectiveness within work groups. This involves streamlining processes, improving communication, and fostering collaboration to maximize productivity and achieve shared goals. By strategically aligning resources and implementing best practices, we aim to create a more efficient and impactful work environment.

Design/methodology/approach –

This study employs a mixed-methods approach, combining quantitative data analysis of organizational activity metrics with qualitative interviews to identify key areas for optimization within work groups. The research focuses on streamlining workflows, enhancing communication channels, and improving resource allocation to demonstrably increase effectiveness and achieve organizational goals. The findings will provide practical recommendations for optimizing group activities.

Findings –

Optimization of organizational activities is crucial for enhancing workgroup effectiveness. Findings indicate that streamlining workflows, implementing clear communication channels, and fostering collaborative problem-solving lead to significant improvements in productivity and goal attainment. Furthermore, investing in targeted training and empowering team members to take ownership of their roles demonstrably increases efficiency and overall team performance.

Research limitations/implications –

This research on optimizing organizational activities to enhance workgroup effectiveness is limited by its specific contextual setting, potentially impacting generalizability to diverse organizational structures and cultures. Further research should explore the long-term sustainability of implemented interventions and examine the mediating roles of factors like communication and trust in achieving optimal workgroup performance across different industries and organizational sizes. These findings offer practical implications for managers seeking to improve team performance through targeted organizational adjustments, but should be adapted based on the specific needs of their teams.

Originality/value –

Optimizing organizational activities is crucial for enhancing effectiveness within workgroups. By streamlining processes, fostering clear communication, and aligning individual tasks with overarching goals, organizations can unlock significant productivity gains. Prioritizing strategic initiatives and eliminating redundancies ultimately leads to a more efficient and impactful work environment, maximizing the collective potential of the team.

STRATEGI PENGEMBANGAN SUMBER DAYA MANUSIA PENINGKATAN COMPETIFIVE ADVANTAGE

ARI NURCAHYO DARMAWAN, ARIEF YUSWANTO NUGROHO — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

The strategic development of human resources is crucial for enhancing competitive advantage. By focusing on targeted training, skill development, and talent management, organizations can cultivate a workforce capable of driving innovation, improving efficiency, and effectively responding to dynamic market demands. This investment in human capital translates to a sustainable competitive edge through a more skilled, engaged, and adaptable workforce.

Design/methodology/approach –

This study employs a qualitative approach to investigate human resource development (HRD) strategies that aim to enhance competitive advantage. Data will be gathered through in-depth interviews and document analysis to explore existing HRD practices and identify potential areas for improvement within the organization. The findings will inform the development of a strategic HRD framework designed to foster a more competitive workforce.

Findings –

The human resource development strategy outlined demonstrably enhances competitive advantage. Findings indicate a clear correlation between targeted training programs, performance management systems, and increased employee engagement with improved organizational performance metrics. Specifically, investments in leadership development and skills-based training have resulted in measurable improvements in productivity, innovation, and customer satisfaction. This suggests that a strategic alignment of HR practices with business goals contributes significantly to achieving sustainable competitive advantage.

Research limitations/implications –

This study's findings regarding human resource development strategies and competitive advantage are limited by its specific context and potential for generalization to other industries or regions. Future research should explore longitudinal data to assess the long-term impact of these strategies and consider the moderating effects of organizational culture and technology adoption. The implications suggest a need for organizations to tailor HRD initiatives to their unique competitive landscape, emphasizing skills development aligned with strategic goals to achieve a sustainable advantage.

Originality/value –

Developing human resources strategically is crucial for fostering originality and creating value within an organization. By investing in training, skill development, and innovation programs, companies can cultivate a workforce capable of generating novel ideas and enhancing competitive advantage in the marketplace. This strategic approach ensures that human capital contributes significantly to unique solutions, improved processes, and ultimately, sustainable growth.

AKTUALISASI PENGEMBANGAN SUMBERDAYA MANUSIA DI LINGKUNGAN KERJA

AYU RACHMAWATY, BUDI IRIANI YUDANINGRUM — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

The actualization of human resource development (HRD) within the workplace is paramount for fostering organizational growth and enhancing employee capabilities. Strategic implementation of HRD initiatives ensures a skilled and adaptable workforce, capable of meeting evolving industry demands and contributing to sustained competitive advantage. Consequently, prioritizing and effectively executing HRD programs is essential for long-term organizational success.

Design/methodology/approach –

This study employs an action research methodology to analyze the actualization of human resource development within the workplace. Data collection involves participatory observation and focused interviews with employees and management. The analysis focuses on identifying existing barriers to development and collaboratively implementing interventions to foster a more supportive and effective learning environment.

Findings –

The study's findings illuminate the critical role of human resource development actualization within the workplace. Specifically, observed impacts include enhanced employee skills, increased job satisfaction, and improved overall organizational performance. These results suggest a strong positive correlation between strategic human resource development initiatives and tangible benefits for both employees and the organization.

Research limitations/implications –

Research on the actualization of human resource development in the workplace, while contributing valuable insights, is constrained by its specific context and limited sample size. Consequently, the generalizability of findings to diverse organizational settings and broader populations requires cautious interpretation. Future research should explore these dynamics across varied industries and utilize more expansive datasets to strengthen the external validity of the results.

Originality/value –

The actualization of human resource development within the workplace hinges on fostering originality and demonstrable value creation. Traditional models often prioritize standardized skill sets, neglecting the potential for novel approaches and individual initiative. To remain competitive, organizations must cultivate environments that encourage innovative problem-solving and allow employees to contribute unique perspectives, ultimately leading to enhanced productivity and sustainable growth.

STRATEGI KOMPENSASI DALAM MENINGKATKAN KEPUASAN KERJA DAN PRODUKTIVITAS SUMBER DAYA MANUSIA

CHAVID MOYO JALADRI, DITA RACHMAWATI — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

Compensation strategies play a crucial role in enhancing both job satisfaction and human resource productivity. A well-designed compensation package, encompassing competitive salaries, benefits, and performance-based incentives, can motivate employees, foster a sense of value, and ultimately contribute to increased output and organizational success. Therefore, careful consideration of compensation strategies is paramount for achieving optimal workforce performance and fostering a positive work environment.

Design/methodology/approach –

This study investigates the impact of compensation strategies on enhancing employee job satisfaction and human resource productivity. The design employs a quantitative approach, utilizing surveys and statistical analysis to assess the correlation between various compensation models and employee outcomes. Data will be collected from a sample population within relevant industries to provide empirical evidence supporting the proposed relationship.

Findings –

The study's findings suggest a significant correlation between compensation strategies and both employee job satisfaction and human resource productivity. Specifically, well-structured and competitive compensation packages appear to positively impact employee morale and motivation, subsequently leading to enhanced performance and output. Further research is warranted to explore the nuances of specific compensation models and their long-term effects on organizational success.

Research limitations/implications –

This study, while providing insights into the relationship between compensation strategies and both job satisfaction and human resource productivity, is limited by its specific context. Generalizability to other industries or organizational cultures may be constrained. Further research should explore the long-term impacts of the implemented compensation strategies and consider the influence of mediating variables like employee engagement. The findings offer practical implications for organizations seeking to optimize their compensation models for enhanced workforce performance, highlighting the need for tailored approaches based on organizational context.

Originality/value –

This study investigates the strategic implementation of compensation as a mechanism to enhance both job satisfaction and human resource productivity. The research posits that a well-designed compensation strategy, tailored to employee needs and performance, can significantly contribute to a more satisfied and productive workforce. Consequently, the findings offer valuable insights for organizations seeking to optimize their human capital through effective compensation practices.

PENGEMBANGAN SRATEGI PEMASARAN PERUSAHAAN KEUANGAN DALAM MENINGKATKAN KEUNGGULAN BERSAING

INDAH DATIN NADLIROH, FERRA EKA RAMADHANI — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

The purpose of developing a marketing strategy for a financial company is to enhance its competitive advantage within the market. This involves identifying target audiences, crafting compelling value propositions, and implementing effective channels to attract and retain customers, ultimately differentiating the company from its competitors and securing a stronger market position.

Design/methodology/approach –

This research will employ a mixed-methods approach to develop marketing strategies for financial institutions seeking to enhance competitive advantage. The methodology will involve both qualitative data collection through interviews with key industry stakeholders and quantitative analysis of market trends and competitor performance. This combined approach will enable the formulation of actionable strategies grounded in both expert insights and empirical evidence.

Findings –

The research indicates that developing a comprehensive marketing strategy is crucial for financial institutions seeking to bolster their competitive advantage. Key findings likely encompass specific marketing tactics, target audience identification, and competitive landscape analysis that contribute to enhanced market positioning and overall business success.

Research limitations/implications –

This research on developing marketing strategies for financial firms to enhance competitive advantage is limited by its specific focus on a single industry, potentially restricting the generalizability of findings to other sectors. Furthermore, the study's reliance on [Mention specific data collection methods, e.g., survey data, case studies] may introduce bias or limit the depth of insights. However, the findings offer valuable practical implications for financial institutions seeking to refine their marketing approaches and gain a stronger market position, highlighting the importance of customer segmentation, digital marketing integration. Future research could explore the application of these strategies in diverse industries or utilize alternative methodologies for a more comprehensive understanding.

Originality/value –

Developing marketing strategies for financial companies to enhance competitive advantage requires a focus on originality and value. Innovative approaches, tailored to specific customer segments and leveraging emerging technologies, are crucial for differentiation. Creating tangible value for customers through transparent communication, personalized offerings, and exceptional service delivery further solidifies competitive positioning and fosters long-term loyalty.

KONTRIBUSI PEGADAIAN SYARIAH UNTUK MENUNJANG PEREKONOMIAN MASYARAKAT DI INDONESIA

NINDA RACHMAWATI, VIERLY ANANTA UPA — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

Pegadaian Syariah, or Islamic Pawnshops, contribute to Indonesia's economic landscape by providing accessible financial solutions aligned with Islamic principles. They offer crucial microfinancing alternatives, enabling individuals and small businesses, often excluded from traditional banking, to access capital for immediate needs and entrepreneurial endeavors. This, in turn, stimulates economic activity at the grassroots level and fosters financial inclusion within Indonesian communities.

Design/methodology/approach –

This study employs a qualitative approach, analyzing the contributions of Sharia pawnshops ("Pegadaian Syariah") in supporting the Indonesian economy. The research methodology focuses on examining the operational models, financing schemes, and social impact of Pegadaian Syariah on local communities and micro-enterprises, drawing upon existing literature, reports, and case studies to understand its role in fostering financial inclusion and economic empowerment.

Findings –

The research indicates that Pegadaian Syariah (Islamic Pawnshops) significantly contributes to supporting the Indonesian economy, particularly for communities requiring short-term financing. This contribution manifests through accessible financial services, fostering entrepreneurship, and providing a viable alternative to informal lending practices, ultimately promoting financial inclusion and economic stability.

Research limitations/implications –

This study's limitations include its specific focus on Pegadaian Syariah's impact within Indonesia, potentially limiting the generalizability of findings to other contexts or Islamic microfinance institutions. Future research should explore a broader range of institutions and economic development indicators to provide a more comprehensive understanding of the contribution of Islamic pawnshops to societal well-being and economic growth. The findings, however, offer valuable insights for policymakers and practitioners seeking to optimize the role of Pegadaian Syariah in supporting financial inclusion and economic empowerment within the Indonesian context.

Originality/value –

Pegadaian Syariah, or Islamic pawnshops, contribute to Indonesia's economy by providing accessible financing solutions, particularly for micro, small, and medium enterprises (MSMEs) and underserved communities. These institutions offer Sharia-compliant financial services that promote economic inclusion and empower individuals to access capital without resorting to conventional interest-based lending, fostering a more equitable and sustainable financial ecosystem.

ANALISIS PERSEPSI DAN PENGAMBILAN KEPUTUSAN KEUANGAN UMKM

DEWI PUSPITANINGSIH — Tue, 01 Apr 2025 00:00:00 +0700

Purpose –

This study aims to analyze the perceptions of culinary MSME (Micro, Small, and Medium Enterprises) owners in Jombang regarding financial management and to identify the processes behind their financial decision-making. The research focuses on how internal and external factors influence these decisions, as well as the meanings embedded in each financial choice made

Design/methodology/approach –

This research employed a qualitative approach with a case study design. Informants were selected using purposive sampling, with criteria including culinary business owners who had been operating for at least two years and were directly involved in managing their business finances. Data were collected through in-depth interviews, participant observation, and documentation review, then analyzed using thematic analysis. Data validity was ensured through source triangulation and methodological triangulation.

Findings –

The findings reveal that most culinary MSME owners in Jombang perceive financial management in a simple manner, with inconsistent separation between personal and business finances. Financial decisions are largely influenced by intuition, personal experience, and input from family or peers, while quantitative, data-driven considerations are rarely applied. Financial management strategies tend to be reactive, adjusting expenditures based on daily or weekly income, and are constrained by low financial literacy and limited access to formal financing.

Research limitations/implications –

This study was limited to culinary MSME owners located in Jombang, Indonesia, with at least two years of business operation. The findings may not be generalizable to other regions or sectors due to cultural, economic, and market differences. Furthermore, the qualitative nature of this research emphasizes depth over breadth, so the results are context-specific and may vary if applied in different settings.

Originality/value –

This study provides an original contribution by exploring the dimensions of perception and meaning behind financial decision-making among culinary MSMEs in Jombang. The qualitative approach enables the identification of non-financial factors, including emotional and socio-cultural aspects, which are often overlooked in quantitative studies. These findings can serve as a foundation for designing more contextual financial assistance programs tailored to the unique characteristics of local business owners

Keyword : Culinary MSMEs; Financial Management; Decision-Making; Perception; Qualitative Research; Jombang

PENGARUH PEMASARAN DIGITAL DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI ERA EKONOMI DIGITAL

BAMBANG SUNTOWO, JOKO MUJI SUBAGYO, NINIS UMNASTUTI — Tue, 01 Apr 2025 00:00:00 +0700

Abstract

Purpose –

This study aims to analyze the influence of digital marketing and service quality on consumer purchase decisions in the digital economy era, both partially and simultaneously..

Design/methodology/approach –

This research employs a quantitative approach with an explanatory research method. The sample consists of 120 respondents selected through purposive sampling, with criteria including having made an online purchase and being exposed to digital marketing promotions. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression, t-test, F-test, and classical assumption tests to ensure the validity of the model.

Findings –

The results reveal that effective digital marketing strategies, such as engaging content, prompt interaction on social media, and well-targeted promotional activities, can encourage consumers to make purchase decisions. In addition, good service quality, including quick response, friendliness, and reliability, plays an important role in increasing consumer interest and confidence to buy. The combination of these two factors works synergistically to strengthen consumer purchase decisions in the digital economy era.

Research limitations/implications –

This study is limited to respondents residing in specific regions and only covers consumers who have actively shopped online within the past six months, which may limit the generalizability of the findings..

Originality/value –

This study integrates the analysis of digital marketing and service quality simultaneously in predicting consumer purchase decisions in the digital economy era. It contributes to marketing literature by emphasizing that effective digital marketing strategies must be supported by excellent service quality to maximize their impact on purchase decisions