Analysis of the Innovations Diffusion Theory in Social Commerce

Penulis

  • Rayyan Sugangga Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
  • Puji Handayati Universitas Negeri Malang
  • Arief Noviarakhman Zagladi Universitas Negeri Malang

DOI:

https://doi.org/10.52838/komastie.v4i02.205

Kata Kunci:

Inovation, Diffusion, TikTok Shop, Social Commerce

Abstrak

The skyrocketing of users and the number of transactions on TikTok Shop, illustrates the alignment of the results of an innovation process with the theory of innovation diffusion. However, it turned out to be not fully aligned due to the non-fulfillment of compatibility characteristics that made TikTok Shop currently stop operating. This article is a case study research that aims to explore the obstacles faced by TikTok Shop as well as provide an overview of solutions in the form of adjusting the TikTok Shop business model.

Diterbitkan

2023-10-01

Cara Mengutip

Sugangga, R., Puji Handayati, & Arief Noviarakhman Zagladi. (2023). Analysis of the Innovations Diffusion Theory in Social Commerce. JOURNAL KOPERASI DAN MANAJEMEN, 4(02), 29–38. https://doi.org/10.52838/komastie.v4i02.205

Terbitan

Vol 4 No 02 (2023): JOURNAL KOPERASI DAN MANAJEMEN

Bagian

Articles

Lisensi

Hak Cipta (c) 2023 Hak Cipta Indexed Stiekop Jurnal

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