Strategi Pemasaran Produk Kecantikan Berbahan Baku Tradisional

Desa Sukoanyar, Kecamatan Wajak, Kabupaten Malang

Penulis

  • Chavid Moyo Jaladri Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • Ferra Eka Ramadhani Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • Erivina Lucy Kristian Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • Rofinus Agot Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • Muh. Arsyad Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
  • Nur Maghfiroh Sekolah Tinggi Ilmu Ekonomi Koperasi Malang

Kata Kunci:

Marketing Strategy, Beauty Products, Traditional Raw

Abstrak

Currently, market competition is getting tougher, which requires the right marketing strategy to maintain sales and store existence. This study aims to determine the marketing strategy used in the Sukoanyar Wajak Traditional Cosmetic Business to face competitors and the effective marketing strategy used to deal with competitors in the Sukoanyar Wajak Traditional Cosmetic Business. The results showed that the marketing strategy for beauty products used in the Sukoanyar Wajak Traditional Cosmetics Business in dealing with competitors of similar products was not maximized; the constraints faced were only focused on one media used, namely traditional promotional media, friendly to consumers, and an effective strategy in dealing with good competitors. old competitors and new competitors, Sukoanyar Wajak Traditional Cosmetics Business must evaluate the product marketing strategy used by knowing the strengths and weaknesses of competitors.

Unduhan

Diterbitkan

2023-03-01

Cara Mengutip

Chavid Moyo Jaladri, Ferra Eka Ramadhani, Erivina Lucy Kristian, Rofinus Agot, Muh. Arsyad, & Nur Maghfiroh. (2023). Strategi Pemasaran Produk Kecantikan Berbahan Baku Tradisional: Desa Sukoanyar, Kecamatan Wajak, Kabupaten Malang. JOURNAL INNOVATION AND COMMUNITY SERVICE, 3(01), 13–18. Diambil dari https://journal.stiekop.ac.id/index.php/ICS/article/view/185

Terbitan

Vol 3 No 01 (2023): Journal Inovation And Community Service

Bagian

Artikel